Model for Strengthening Micro-, Small, and Medium-Sized Enterprises in Supporting Sustainable Economic Enterprises

Muhlis Ruslan, Abdul Karim, Abd. Haris, Zulkifli, Restaria Julita

Abstract

This research aims to discover types of micro-, small, and medium enterprise (MSME) models that contribute to the welfare of business actors and economic growth. This study analyzes entrepreneurial motivation, the institutional role of cooperatives and MSMEs, and the promotion mix as determinants of their influence on strengthening MSMEs in supporting sustainable economic enterprises. This study uses a quantitative approach to the survey method. Data were obtained through observation, documentation, and questionnaires distributed to 111 respondents spread across 15 villages in the Anggeraja sub-district. The results of the study show that entrepreneurial motivation, implementation of the role of cooperatives and MSMEs, and the promotion mix positively influence strengthening MSMEs by 58% and sustainable economic enterprises by strengthening MSMEs by 73%. This study recommends a model for strengthening sustainable MSMEs in the Anggeraja sub-district, Enrekang Regency, South Sulawesi, Indonesia.

 

Keywords: institutional role; entrepreneurial motivation; promotion mix; sustainable economic enterprise

 

DOI：10.62321/issn.1000-1298.2023.10.12

 


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