Sustainable Production Behavior Model of Hybrid Corn Farmers: A Case Study in Indonesia

Riza Nugraha, Abdul Wahib Muhaimin, Silvana Maulidah

Abstract

This research investigates the production behavior of hybrid corn farmers, mainly focusing on the JAB69-01 SAKTI variety in Indonesia, and its influence on sustainable production. Utilizing the theory of planned behavior (TPB) framework and examining factors such as attitudes, subjective and moral norms, perceived behavioral control, risk perception, and environmental awareness, this study reveals significant correlations between these factors and farmers' intentions to adopt sustainable agricultural practices. The study adopts a quantitative methodology, employing partial least squares structural equation modeling (PLS-SEM) to examine data gathered from surveys and interviews with 250 participants from September 2023 to January 2024. The results of hypothesis testing indicate a positive and significant relationship between psychological factors and farmers' intentions to engage in sustainable farming practices. Moreover, environmental awareness emerges as a crucial mediator between farmers' behavior and sustainable agricultural practices. The findings underscore the importance of enhancing environmental awareness among farmers to promote the adoption of sustainable farming practices. This study emphasizes the need for integrated and holistic strategies to improve sustainable corn production. Recommendations include implementing intensive education and awareness programs, providing economic incentives for farmers undertaking sustainable agriculture, and fostering close collaboration among government agencies, agricultural institutions, communities, and the private sector. Such collaborative efforts are essential for developing effective strategies and implementing programs that positively impact farming, the region, and the environment.

 

Keywords: hybrid corn farming; sustainable production; theory of planned behavior; environmental awareness

 

DOI：10.62321/issn.1000-1298.2024.08.04



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